News & Noteworthy
W.J. O'Neil Company's (WJO) new online presence is launched
WJO is one of the premier service and construction mechanical contractors in South East Michigan. With their corporate headquarters in Livonia Michigan, and a new regional office in Chattanooga Tennessee, they are poised to deliver high quality mechanical solutions anywhere throughout the nation. With this type of growth, WJO recognized the need to brand themselves more effectively, including a stronger online presence, to communicate to the world that they are a major player. Creativibe delivered the needed credibility through the redesign of a world-class website, leveraging WJO strengths and impressively showing their capabilities and past successes. Visit the completed website at www.wjo.com.
Creativibe Develops Website for National Franchise, Protect Painters Inc.
Service Brands International (SBI) commissioned Creativibe to redesign the website for Protect Painters in effort to rebrand their online presence and acquire new interest for business and franchise opportunities. SBI, the franchisor of household services category leaders Molly Maid, Mr. Handyman and 1-800-DryClean, is aggressively growing with the recent acquisition of Protect Painters, currently a 14-unit franchise brand based mostly in the Northeast. Under the SBI umbrella, Protect Painters is expected to grow to 200 units during the next five years. Visit the completed website at www.protectpainters.com.
Lycera Corporation Hires Creativibe to Develop Corporate Communications
Lycera first approached Creativibe in early 2007 to develop corporate communication materials involving logo and identity system, print collateral, and website design. Creativibe currently manages the Lycera website and maintains all their corporate communication materials. Lycera develops and markets pharmaceutical products that treat immune system diseases, and has just raised $36 million in potential venture capital funding. The startup funding is the second largest venture capital deal for a company at this stage in Michigan in nearly a decade. Lycera Corp. was founded in 2006 and is based in Plymouth, Michigan. Visit the website at www.lycera.com.
Community Foundation for Southeast Michigan Contracts Creativibe to Develop their 2009 Annual Report
Creativibe has been awarded the opportunity to produce the 2009 annual report for the Community Foundation for Southeast Michigan (CFSEM). Annual report design and development is a focused strength for Creativibe, and although this project brought some challenges, it turned out to be a success and met the deadline. The Community Foundation has distributed more than $311 million to support thousands of charitable activities since its inception, and has grown to over $670 million in assets, holding more than 900 funds — established by individuals, families, businesses, nonprofit organizations and private foundations.
Creativibe Develops Website and Print Materials for the InvestMichigan! Campaign
Invest Michigan! is a new initiative launched to help continue Michigan's aggressive transformation to diversify its economy. "This program is designed to grow the state's pension fund by investing in Michigan-based companies," Granholm said. "Invest Michigan! will help diversify Michigan's economy by retaining, attracting, and building successful small and medium-sized businesses and, in turn, creating jobs for Michigan workers." Creativibe was hired by Beringea and Credit Suisse, co-general partners of the Growth Capital Fund, to develop and produce the logo, website, and print collateral. "It is a very exciting project for our firm, and we're personally encouraged by this because it’s directly related to our state's future," says owner Brett Wilson. "We look forward to seeing the results of this initiative – we’re going to be okay Michigan – think positively!" Visit the website at www.investmichiganfund.com
Retail Product "Stop Junk Mail Kit" Launches
Creativibe client, Stop Junk Mail Kit, launches a unique new product to the public; a kit that contains everything you need to stop unwanted postal junk mail. This kit will be sold in retail stores, as well as on their website at www.stopjunkmailkit.com. Creativibe was first approached with this concept January 2008 by the founders of Stop Junk Mail Kit, then soon hired to develop the overall branding, including; logo, identity system, kit packaging, point-of-purchase display, kit components, trade show graphics, and ecommerce website. See the website and case study.