New & Noteworthy
Service Brands International Works with Creativibe, Again
January | 2011 : Service Brands International (SBI) has once again commissioned Creativibe for website design and development. The project involved a complete redesign of the Protect Painters franchise website from the ground, up. This initiative was made to further strengthen the initial rebranding efforts made in 2009 to the consumer website for Protect Painters, which was done to revitalize the floundering brand. SBI, the franchisor of household service leaders Molly Maid, Mr. Handyman and 1-800-DryClean, is aggressively making strides to improve the Protect Painters brand by the website redesign and new positioning of the franchise. Creativibe originally worked with SBI in 2009 to redevelop the consumer website, which has already helped the Protect Painters brand reach new levels in generating interest and acquiring new franchise owners on a national level. Visit the completed website at www.protectpaintersfranchise.com.
Creativibe Launches New Website for W.J. O'Neil Company
June | 2010 : WJO is one of the premier service and construction mechanical contractors in South East Michigan. With their corporate headquarters in Livonia Michigan, and a new regional office in Chattanooga Tennessee, they are poised to deliver high quality mechanical solutions anywhere throughout the nation. With this type of growth, WJO recognized the need to rebrand themselves more effectively, including a stronger online presence, to communicate to the world that they are a major player. Creativibe, working with Capital Letters, designed and fully developed a world-class website and the needed credibility to help leverage WJO strengths and impressively display their capabilities and past successes. Visit the completed website at www.wjo.com.
Creativibe Develops Website for National Franchise, Protect Painters Inc.
December | 2009 : Service Brands International (SBI) recognized there was a strong need to rebrand the recently acquired franchise, Protect Painters. SBI hired Creativibe to redesign the existing Protect Painters consumer website in effort to strengthen their online presence and ultimately generate new interest for the floundering franchise. SBI, the franchisor of household service leaders Molly Maid, Mr. Handyman and 1-800-DryClean, is aggressively growing with the recent acquisition of Protect Painters, currently a 14-unit franchise brand based mostly in the Northeast. Under the SBI umbrella, Protect Painters is expected to grow to 200 units within the next five years, which the redesign and new positioning of the website will surely be instrumental. Visit the completed website at www.protectpainters.com.
Community Foundation for Southeast Michigan Hires Creativibe to Design their 2009 Annual Report
June | 2009 : Creativibe was awarded the opportunity to produce the 2009 annual report for the Community Foundation for Southeast Michigan (CFSEM). The Community Foundation has distributed more than $311 million to support thousands of charitable activities since its inception, and has grown to over $670 million in assets, holding more than 900 funds — established by individuals, families, businesses, nonprofit organizations and private foundations. Creativibe worked directly with CFSEM in effort to deliver an appropriate and high-caliber annual report that would display the required information in a relevant way, yet maintain an interesting aesthetic appeal. Although this project brought some serious challenges, it met the deadline and turned out to be a successful project.
Lycera Corporation Hires Creativibe to Develop Corporate Communications
April | 2009 : Lycera first approached Creativibe in early 2007 to develop corporate communication materials involving logo and identity system, print collateral, and website design. Creativibe currently manages the Lycera website and maintains all their corporate communication materials. Lycera develops and markets pharmaceutical products that treat immune system diseases, and has just raised $36 million in potential venture capital funding. The startup funding is the second largest venture capital deal for a company at this stage in Michigan in nearly a decade. Lycera Corp. was founded in 2006 and is based in Plymouth, Michigan. Visit the website at www.lycera.com.
Creativibe Develops Website and Branding Identity for the new InvestMichigan! Campaign
April | 2009 : Invest Michigan! is a new initiative launched to help continue Michigan's aggressive transformation to diversify its economy. "This program is designed to grow the state's pension fund by investing in Michigan-based companies," Granholm said. "Invest Michigan! will help diversify Michigan's economy by retaining, attracting, and building successful small and medium-sized businesses and, in turn, creating jobs for Michigan workers." Creativibe was hired by Beringea and Credit Suisse, co-general partners of the Growth Capital Fund, to develop and produce the logo, website, and print collateral. "It is a very exciting project for our firm, and we're personally encouraged by this because it’s directly related to our state's future," says owner Brett Wilson. "We look forward to seeing the results of this initiative – we’re going to be okay Michigan – think positively!" Visit the website at www.investmichiganfund.com