Featured Project: Stop Junk Mail Kit
Let's face it, junk mail is about as annoying as all the telemarketers that plagued our phone lines before the National Do Not Call Registry was created. Junk mailers beware, there's a new force to reckon with!
Creativibe client, Stop Junk Mail Kit, launches a unique new product to the public; a kit that contains everything you need to stop unwanted postal junk mail. The claim is true, this kit contains all the elements needed to eliminate 90% of the junk mail that comes to the average household daily. Simply filling out and mailing several postcards, making a few calls, and visiting a couple websites, one can eliminate junk mail all together (including catalogs). As an added feature and part of an ongoing effort to reduce the resources consumed to produce junk mail and lessen the impact on the environment, they will plant five trees on the purchaser's behalf with every kit sold.
The kit will be sold in retail stores and on their website to the general public at www.stopjunkmailkit.com. Creativibe was first approached with this concept last December by Shane Pfannes, Tim Pfannes, and Sander DeVries, Stop Junk Mail Kit founders, and hired to developed the overall branding, including; logo, identity system, kit packaging, point-of-purchase display, kit components, trade show materials, and ecommerce website. Advertisements and other materials are soon to follow.
The joint Creativibe and Stop Junk Mail Kit team concluded that the best way to approach this is through clear and straight forward communication materials. At least as clear as it could be for this relatively abstract new service concept. As part of that straight forward approach, Creativibe initiated the branding concept through the logo in the shape of a stamp to communicate postal mail (vs. spam), as the edges of the logo are similar to that of a postal stamp. This design element was carried through in the other materials to consistently reinforce this message. "The thought was to make the product branding bold, yet elegant to appeal to the target audience," says Brett Wilson, principal and creative director on the project.
To take it a step further, the kit box was created to resemble a letter, with soft colors and an "earthy" feel to reinforce the environmental aspect of the product. The product is still too new to gauge its' success, but with the proper strategy and implementation it's bound to stop a lot of junk mail.
Contact Creativibe: 734.414.9504